Product Designer, UX UI Consultant — Web3 & Fintech (UX + Product)

Projects

Enhancing Interfaces with Strategic Design and User Research, Crafting Impactful Digital Experiences

CryptoM DEX

Lead Product & UX Designer • Oct 2024 — Jun 2025

IMTF Regtech Portal

Smart Grader IOT App

Challenge: High onboarding drop-off for new users on a decentralized exchange.

What I did: Designed a progressive onboarding, wallet-education microcopy, and a risk-reveal flow for swaps.

Outcome: Onboarding drop-offs ↓ 35% and first-week retention ↑ 20% in pilot cohort.

Tools: Figma • User research • Wallet integration prototypes → Case study

UX UI Consultant, FE Developer • Aug 2021 — Dec 2023

Challenge: Optimize Name screening & financial crime compliance, Automated Dashboard and KYC Reporting, Customer 360, World check module.

What I did: Reworked approval onboarding flows, simplified data entry, introduced inline validations and microcopy for agents, designed aesthetic react MUI framework.

Outcome: Approval task time ↓ 30% and stakeholder pilot projected ~25% improved throughput.

Tools: Figma • User research & testing • Portal integration prototypes → Case study

UX UI Consultant & Designer • Jan 2020 — Jul 2021

Challenge: Fruit grading in-field was slow and error-prone for smallholder farmers.

What I did: Led research, designed edge-device UI + mobile monitoring dashboard, prototyped grading flow and operator feedback loops.

Outcome: Pilot reduced manual grading errors by ~30% and doubled throughput during peak hours.

Tools: Figma • User interviews • Low-fidelity device prototyping → Case study

Experience Matters

I’ve streamlined fintech and web3 products, cutting approval times and smoothing user journeys with thoughtful design.

Focused on measurable impact and clarity.

Design Expertise

I specialise in user-centric design solutions that elevate digital products.

My approach involves meticulous user research and fostering collaboration across various teams to ensure that every design decision is not only visually appealing but also supports the larger goals of the organisation.

This commitment to excellence has allowed me to drive impactful design initiatives that elevate user engagement and satisfaction, underlining the importance of a user-focused mindset in today’s digital landscape.